Italian Holiday Event - Laura Geller MaKeup

Sr digital Designer, Art Direction & concepting

I led Art Direction, concepting and design for the Laura Geller Italian Holiday 2024 campaign. I introduced the concept of bespoke graphic props—travel stickers, postcards, room keychains, matchbooks—to enhance the narrative of our holiday campaign.

I led the whole design team through concept, creation, and execution, overseeing both digital and print design to deliver a cohesive, visually engaging campaign.