Laura Geller’s Italian Holiday 2024 campaign needed a visual identity complementing the Italian themed packaging design.

As lead designer, I developed the visual design for the brand’s most successful holiday launch to date, making $4M on the first product launch day.

I shaped photography concepts, including tone, product composition, and prop styling. I led the Digital Design team, creating cohesive layouts, type lockups, and graphic elements that unified the campaign's visual narrative.