Italian holiday

Role: Lead Designer and styling

Art Direction: Laura Onuska

Photography: David Lazarus

 

Laura Geller’s Italian Holiday 2024 campaign needed a visual identity complementing the packaging design.

As lead designer, I developed the visual design for the brand’s most successful holiday launch, making $4M on the first product launch day.

Collaborating with the Sr. Art Director, I shaped photography concepts, including tone, product composition, and styling. I led the Digital Design team, creating cohesive layouts, type lockups, and graphic elements that unified the campaign's visual narrative.

 
 
Front-magazine-mockup-01.jpeg
Front + Back-magazine-mockup-01.jpeg
LG_Holiday 24_Face It All 2PC Brush Set_Additional Collection_Tight Crop.jpg
LG_Holiday 24_Face It All 2PC Brush Set_Lifestyle - Product Callout_01.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Collage 01.jpg
LG_The Best of the Best Tuscan Dreams_Holiday 24_PDP_Texture.jpg
LG_Holiday 24_Face It All 2PC Brush Set_Limited Edition.jpg
LG_Holiday 24_Face It All 2PC Brush Set_Lifestyle - Product Callout_01.jpg
LG_The Best of the Best Tuscan Dreams_Holiday 24_PDP_Additional Collection_Model Collage.jpg
LG_Holiday 24_Face It All 2PC Brush Set_Additional Collection_Lifestyle 02.jpg
LG_Holiday 24_Retractable Angled Kabuki Brush_Additional Collection_Application crop.jpg
LG_Holiday 24_Retractable Angled Kabuki Brush_Additional Collection_Lifestyle.jpg

PDP ASSET DESIGNS

LG_Holiday 24_Party in a Palette Ready to Jetset_Lifestyle 01.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Model with bag.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Lifestyle - Product Callout.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Collage 02.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Benefits.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Lifestyle.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Party in a Palette_Texture.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Medium Model Shot with Callout.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_City Lights_Amazon Hero.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Light Model Shot with Callout.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_In the Tropics_Amazon Hero Texture.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Deep_Model Shot with Callout.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Exotic Locale_Amazon Hero.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_How to Use.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Model Shot_Social.jpg
LiLG_Holiday 24_Party in a Palette Ready to Jetset_ Limited Edition.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Model with Italian scarf.jpg
LG_Holiday 24_Party in a Palette Ready to Jetset_Additional Collection_Model Grapes.jpg

Concepts

I explored two varying visual approaches to “Italian Holiday” both with the existing Limited Edition Holiday packaging in mind.

Mood board for Tuscan Holiday

Mood board for Ancient Roman Exhibit

TYPOGRAPHY

Concept 1 - Derived from traditional romantic serifs

Concept 2 - Italian street signage art deco and futurist movement inspired

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