Color Drenched Hydrating Liquid Blush
Art Direction, Prop Styling and Graphic Design
Art Direction for product photography and Graphic Design for new Hydrating Liquid Blush.
Objective, to concept and discern how to clearly convey blush’s unique selling points through impactful visuals. I leaned into shade’s fruit names which help evoke the blush’s hydrating quality.
Concepts
I explored two varying visual approaches below. Ultimately I went with moodboard 1 as this is more in keeping with Laura Geller branding and mature customer base.
Mood board 1
Mood board 2
AMAZON PREMIUM A+ DESIGN
Art Direction, Prop Styling, Graphic Design: Amy Post
Model Art Direction: Laura Onuska
Creative Director: Laura Onuska
Photographer: David Lazarus