cover fx primer
Role: Lead Designer
Art Direction: Laura Onuska
Photography: David Lazarus
For the Cover FX Primer franchise, I led the ideation and development of design and texture photography concepts.
I focused on the Dewy Primer design, setting the visual direction for all five primers within the franchise. Highlighting each primer’s unique benefits, differentiating them from one another.
This design led the creation of multiple digital platforms.
PDP ASSET DESIGNS
AMAZON PREMIUM A+ DESIGN
TYPE TREATMENT
I experimented with texture overlays, varying depth and opacity, to mimic the effect of primer on skin. Sparse color areas represented non-primed skin.