cover fx primer
Role: Lead Designer
Art Direction: Laura Onuska
Photography: David Lazarus
For the Primer franchise, I led the ideation and development of design and texture photography concepts to visually highlight each primer’s unique benefits, differentiating the collection from other collections.
I focused on the Dewy Primer design, setting the visual direction for all five primers within the franchise. This design led the creation of multiple digital platforms.
PDP ASSET DESIGNS
AMAZON PREMIUM A+ DESIGN
TYPE TREATMENT
I experimented with texture overlays, varying depth and opacity, to mimic the effect of primer on skin. Sparse color areas represented non-primed skin.